Unique Signs to make your business ‘pop’
In today’s competitive market, it is imperative that your business stands out amongst the crowd. There are many ways in which a company can do this, however, the use of unique signage is one of the most important. The development of unique signage is not as simple as making your sign stand out.
The sign must still follow the ‘rules’, in so much that the basics of a good sign are visible. Your customers or potential customers, need to know; what your business is about, how to contact you, and what you are called. Other helpful information is a recognisable symbol, i.e. a logo and maybe your trading hours. Therefore, making your sign noticeable is not as simple as producing a purple neon sign with pink stripes, it must still do its job and let your customers know who you are and what you do.
This is where the advice of a professional signwriter is advantageous. They know what works and what doesn’t and what style or sign will best suit your application. It is also important that when you are obtaining a layout from your signwriter you realise that the layout of a sign is different to other forms of advertising, for example a business card. For example having a sign that is a direct representation of your business card will result in a sign that is difficult to read and is visually unappealing.
The recent article in Signs of the Times magazine out of the USA, discussed a great elementary school sign manufactured by House of Signs. This sign is a unique piece or architecture that advertises the school. This signs design was also developed in conjunction with some of the school students. A great sign at the entrance to your premises will instantly portray an image of professionalism and instill your customers with confidence. A unique sign will go one step further and ensure that you also stand out and are noticed by customers.
See some of our more unique signs below: